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TRIED AND TRUE MARKETING PRINCIPLES by Jack Burke The Internet is changing the way we do business. Thats true. Unfortunately, the hoopla over the Internet has caused people to forget t...
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THE GENESIS OF MARKETING by Jack Burke 'In the beginning . . .' there was an idea. Then came the plan. Unfortunately, when it comes to marketing, the action often comes b...
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THE CREATIVITY FACTOR by Jack Burke Every so often, theres a breath of fresh air in a marketing or customer service technique. Every so often, someone somewhere does somethi...
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BRANDING: A SINGULAR IDENTITY FOR A MULTITASKING ENTITY by Jack Burke Mention 'branding,' and people generally think in terms of company names. Or they think of burned flesh on cat...
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PRODUCT OR SERVICE? by Jack Burke Product or service? That is the conundrum, the rub, the question! And the answer to that question could contain the secret ...
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MARKETING TO GENERATION X by Jack Burke Look out, golden agers! Make room, boomers! Are you finally getting a handle on the needs of the senior citizen's market? Did you...
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THE CONCEPT OF SHARING IN MENTORING AND MARKETING by Jack Burke When writing an article for IMMS subscribers, I often feel like I'm preaching to the choir. ...
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KEEPING AHEAD VS. KEEPING UP by Jack Burke Through the years, businesspeople have spoken the language of proactive marketing while implementing strategies th...
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MARKETING: THE ART OF DIFFERENT by Jack Burke Creativity in marketing has become mundane. Today's marketing creativity seems to have devolv...
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SIGNS OF INFLUENCE by Jack Burke Is a sign just a sign or can it be more? Shave proved that signs can become attention-getting entertainment too! In this light...