IMMS Library

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How’s Your Image?

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JackBurke
HOWS YOUR IMAGE? by Jack Burke 'Whats your name again?' They cant buy from you if they dont know who you are. Jack Burke offers advice ...

THE FUTURE OF COMMERCIAL LINES FOR THE INDEPENDENT AGENCY by Brian Burke If two issues of Burke Ink in the last two years can be devoted to the future of Personal Lines, then we ow...

The Role Of An Owner: Is It About You — Or Them?

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JackBurke
THE ROLE OF AN OWNER: IS IT ABOUT YOU OR THEM? by Jack Burke Leadership means a willingness to embrace chan...

Leadership Meltdown: Atrophy Or Recovery?

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JackBurke
LEADERSHIP MELTDOWN: ATROPHY OR RECOVERY? by Jack Burke Hundreds of thousands of small to medium-sized businesses that form the foundation ...

The ‘I’m Not A Computer Person’ Agency Owner

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JackBurke
THE lsquo;IM NOT A COMPUTER PERSON AGENCY OWNER by Jack Burke Anyone in a leadership position walks a fine line everyday, balancing the needs of clients and emplo...

Getting ‘Back To Business’

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JackBurke
GETTING lsquo;BACK TO BUSINESS by Jack Burke The tragic events of September 11 will have long-lasting effects on the many aspects of our business, not the least of wh...

The "Chicken Little" Syndrome

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CMEditor
THE 'CHICKEN LITTLE' SYNDROME by Brian Burke 'Brokers to Decline as Direct Sales Gain,' read the headline of the lead story in the Agent/Broker section of a r...

E&O: A Case Study

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JackBurke
E&O: A CASE STUDY by Jack Burke Jack Burke shares responses to a Flood and Business Interruption question from a reader. In regard to an article about an agency being sued ov...

Connections: "Do Unto Others ..."

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JackBurke
CONNECTIONS: 'DO UNTO OTHERS ...' by Jack Burke Happy employees make for happy customers. You've heard that before, along with 'Your employees will treat your customers the same way the...

Focus On Employees: The Key To Success

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JackBurke
FOCUS ON EMPLOYEES: THE KEY TO SUCCESS by Jack Burke Another lifetime ago, when I managed Hertz Car Sales, I made a point of hand writing little notes to our Hawaiian salesperson. Somehow, this...

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