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THINK BRANDING IS A MARKETING ACTIVITY? THINK AGAIN - IT'S A BUSINESS PROCESS by Richard Barry The marketing buzz word 'branding' isn't new. For years, companies have b...
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Fact Sheet No. OSHA 93-50 Lead Exposure in Construction (#4 in a Series of 6) PROTECTIVE CLOTHING At no cost to employees, employers must provide workers who are exposed to lead above the PEL and ...
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ENCOURAGE CLIENTS TO READ THEIR POLICY by Curtis Pearsall Although E&O claims happen with regularity, theres no doubt that agencies play a significant role in the direction that th...
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SITTING PRETTY WITH COMPUTERS Incorrect chair positions are a leading cause of neck injuries and discomfort. The Herman Miller office furniture firm found that half the workers it surveyed didn...
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WORKING WITH A TELEMARKETING SERVICE By Paul A. Robinson Telemarketer-supplied leads are among the best sources of prospects for our agency. They represent quality leads for us: 70%...
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FINANCIAL INSURANCE Financial insurance (also known as Finite Risk insurance) is enjoying a revival in popularity as larger organizations search for ways to reduce their loss-payment timing risk and ...
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SAYING GOODBYE IS HARD TO DO Employers devote a lot of time and resources to developing recruitment, screening, and orientation policies. But few devote a similar amount of time to their policies for...
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LOOKING OUTSIDE FOR DIRECTORS by George Nordhaus The best-run agencies I know have outside directors. There are lots of good reasons to have them. You get an outside point of view. You get objectiv...
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GOOD NEWS/BAD NEWS by Mike Manes Before the days of political correctness, there were great 'good news and bad news' jokes. 'Did you hear the one about the doctor who told t...
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WORKPLACE FIRE SAFETY by Bill Grieb Fire safety is important business. National Fire Prevention Week in October focuses on the importance of fire safety in the home, in schools, and at work. But fir...