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HIRING THE RIGHT PRODUCER ...
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SYNCHRONIZE MARKETING WITH SALES! by Jack McMahan Marketings job is to pull customers toward your company by delivering compelling messages to the customer who the company wa...
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P.R.: SEPARATE FACT FROM FICTION by Michael Maynard Public relations is often improperly or ineffectively used, giving businesspeople, as well as the public, a warped view of P.R. In th...
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IT'S ALL ABOUT THE BRAND: USING PUBLIC RELATIONS TO BRAND by Michael Maynard How do you brand your business? A catchy name and logo certainly help, and if you have an advertising budget t...
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REACHING YOUR AUDIENCE: DISCOVERING A PR CAMPAIGN THAT WORKS by Michael Maynard One of the goals of any advertising campaign is to grab the hearts of the audience and hold on until...
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CULTIVATING YOUR P.R. CAMPAIGN: BEGIN AT THE BEGINNING by Michael Maynard Growing a strong and healthy garden doesnt begin in the spring. The real work takes place in the winter ...
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CATCH THE MEDIA IN YOUR WEB by Michael Maynard Your company has a Web site? Great! Colorful graphics that seem to jump off the screen? Terrific! And the content? Uh-oh. Does your Web sit...
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BE A PR PRO: THINK LIKE A JOURNALIST! by Mike Maynard Why do so many journalists cringe when they receive phone calls, faxes, and e-mails from public relations professionals? Becaus...
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THE INTERNAL CYBERTHREAT by Lorelie Masters Cyberthreats from employee actions, whether accidental or intentional, can cripple a business just as surely as a fire...
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HELP! WE'VE LOST OUR HARD DRIVE! by Jeane Massey May 11th was a typical busy Monday in our office. Our 20 staff members were using our system constantly throughout the morning; at noon we did our ...