I often get asked about what are the keys to sending large email blasts successfully? The problem is, it is complicated. Many techniques, lots of considerations – some easy to understand, some more technical. So, I decided to write a blog post that highlights the top 3 areas and top 3 tactics in each area that usually bring about success in the short and long term.
Because we are asked so often, we decided to study dozens of successful, historical email campaigns and find the common denominators of a successful HTML email design. Here are the secrets, complete with pictures and notes.
Statistics show that email campaign open rates improve on average from 15%-20% when a useful pre-header is used.
It's a piece of email content preview text that shows up on certain devices and email programs. On mobile devices pre-headers can improve open rates, because they describe what's in the email content and entice the reader to open the email.
While chatting with other insurance industry markets (clients, mostly), I am often asked “What are the most important tips you have for email marketing?”.
I can see how this is a common question. After all, email marketing has become a lot more complicated; there is a ton of conflicting information out there about email marketing; and sophisticated cloud filters have ‘clouded’ the anti-spam landscape, making it much harder for even smaller, legitimate drip marketing campaigns to hit the inbox.
Here are the Top 3 positive signals for 2019 and the top 3 challenges marketers and wholesalers can expect to face. In summary, It certainly looks like 2019 is going to be a good year for the E&S industry, signaling revenue growth and market differentiation for those that employ their distribution tactics well. But, it is not without challenges however, and finding the right combination of distribution mediums, channels and marketing service partners will certainly be a difference maker for most companies.
The second part of the blog summarizing W/C only from two weeks ago. This article breaks out the four major premium categories requested (W/C, PL, GL, Commercial Auto & Transportation) and should indicate where the premium demand is trending.
We will continue to mine our data to bring meaningful and actionable information in future posts.
As MGAs', Program Admins and Wholesaler brokers gear up for 2019, which promises to be a good year for growth, if the booming US business economy is a good indicator. I thought we could mine our own data and perhaps help our clients with the planning process.
So, as a multi-part blog series, we are releasing some summarized data of premium submissions that flows through our system, nationwide. The first part covers workers compensation premium. Future blog posts will summarize GL, PL and Commercial Auto.
At CompleteMarkets, we have been very busy this year, here is Top 3 list of what we have accomplished.