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Email marketing is the grand-daddy of interactive online marketing. Email marketing has been around for more than 15 years. It is directly or indirectly related to the advent of every other interactive communication platform, including instant messaging, texting, social media, forum interaction and more.
But, email marketing remains one of the hardest strategies to implement for an insurance agency (or any business for that matter). The challenges abound...
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IS YOUR WEB SITE A POTENTIAL E&O HEADACHE? by Curtis Pearsall Does your agencys Web site present a potential Errors & Omissions headache? The answer could be yes. How...
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The No. 1 complaint from customers almost invariably involves communication . . . or lack of it. According to industry statistics,...
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What is your profit per employee per department (PED)? What has been your trend in PED over the last three years?...
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Dear (Customer Name): One minute it's day care . . . the next minute, a counseling appointment . . . followed by a session in strategic public relations. You...
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Many producers, whether they're involved in agency management or not, depend on CSRs to help maintain their current book and deal with...
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In this document, Val Jordan explains why insurance agencies and carriers looking to increase...
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Mike called. As soon as I heard his voice, I knew that, like Austin Powers, he had his mojo back. Mike was on fire with enthusiasm,...
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Despite concerns about life insurance company solvency and uncertainty over health-care reform, now is...
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Dear (Customer Name), (Your Agency Name) is proud to serve you. By choosing to place your...