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E&O Caveat No. 1: Never Assume!

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E&O CAVEAT NO. 1: NEVER ASSUME! by Bill Wilson One of the most common sources of E&O claims involves failure to communicate. In this article, Bill Wilson examines a serious breakdown in...

The Customer Life Cycle And How It Influences Your Success

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LynnThomas
THE CUSTOMER LIFE CYCLE AND HOW IT INFLUENCES YOUR SUCCESS by Lynn Thomas Your customers have four distinct stages in their life cycle development with your agency. Lynn Thomas explain...

E-Mail Marketing: Don't Test — Survey!

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E-MAIL MARKETING: DON'T TEST SURVEY! by Patricia Berry Because of its incredibly low cost, e-mail harbors a temptatio...

When A Career Turns Into A Life Sentence

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AlDiamond1
WHEN A CAREER TURNS INTO A LIFE SENTENCE by Al Diamond If you're thinking about transferring your agency to younger family members, make sure that you're helping them into...

Drug Testing And Employee Assistance Programs

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DRUG TESTING AND EMPLOYEE ASSISTANCE PROGRAMS by Bill Grieb If you're in business, you must face some facts: 70% of all illegal drug users are employed either full or part time, indica...

Catastrophe Checklists: Be Prepared!

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CATASTROPHE CHECKLISTS: BE PREPARED! by Grace Bauer Believe it or not, most agencies don't consider catastrophes an area of concern until disaster strikes close to ...

Basic Web Site Seo Tips

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BASIC WEB SITE SEO TIP by Steve Anderson Here are a few basic search engine optimization (SEO) tips that can help your agency Web site become more visible to t search engines and benefit ...

The Seven Habits Of Highly Effective Insurance Agencies

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AlDiamond1
THE SEVEN HABITS OF HIGHLY EFFECTIVE INSURANCE AGENCIES by Al Diamond In 1989, Stephen Covey wrote his best seller, The Seven Habits of Highly Effective People. These habits...

Your Ad Agency Will Put You On The Map Or In The Poor House

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Now is the season to be on the lookout for the thieves. In rocky economic times, they come out to prey on companies eager to hold on to current customers and find new ones, introduce new products and services, or simply increase their market share.

Five Ways To Measure Your Agency’S Sales Culture

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How to determine if your agency or brokerage has a true sales culture

Even though you might be able to show extensive evidence that your agency is highly productive, profitable, or well capitalized, how do you measure your “sales culture?”

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