IMMS Library

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Full Circle Marketing

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FULL CIRCLE MARKETING by Mike Manes Your agencys marketing program should answer four key questions. Life is a Circle Marketing is about Life! At a...

Great Passers! Improve Two-Way Communication

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GREAT PASSERS! IMPROVE TWO-WAY COMMUNICATION by Michael Manes You might be passing along great ideas - but are your listeners receiving them? Who are Joe Montana, Terry Bra...

The Mission Statement: What Does Your T-Shirt Say?

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THE MISSION STATEMENT: WHAT DOES YOUR T-SHIRT SAY? by Mike Manes How to tailor an effective mission statement for your agency. This article started with a bet, a disagreement bet...

The Reality Of Life And Strategic Planning

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THE REALITY OF LIFE AND STRATEGIC PLANNING by Mike Manes Use these ingredients to create a planning entreacute;e nutritious food for thought! DISCLAIMER: &...

What Is Target Marketing?

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WHAT IS TARGET MARKETING? by Thomas M. Maher The beat goes on. Yes, target marketing is still up there near the top of the corporate charts. But, according to an ...

Industry Technology Events: Revelation Or Repetition?

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INDUSTRY TECHNOLOGY EVENTS: REVELATION OR REPETITION? by Greg Maciag The insurance industry has spawned enough conventions and seminars to keep you busy year-round. And technology issues are...

Maximize Personal Lines Profit With Best Practices Tips

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MAXIMIZE PERSONAL LINES PROFIT WITH BEST PRACTICES TIPS by Shirley Lukens Many agencies are looking at Personal Lines as an important source of revenue. In the current Best Pr...

E-Mail: The Cardinal Rules

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E-MAIL: THE CARDINAL RULES by Ellen Lubin-Sherman One of the secrets of modern life lies in knowing how to handle todays online technology (combining high tech with high tou...

Your Board Of Directors

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YOUR BOARD OF DIRECTORS by Ellen Lubin-Sherman You know what its like: You have to make a decision about your business, your job or family life or maybe its just s feed...

Work Your Contacts!

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WORK YOUR CONTACTS! by Ellen Lubin-Sherman Whether youre a recent graduate, looking to advance in your company, or trying to widen your social network, you need to work your list o...

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