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Paths To Underwriting Profitability

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PATHS TO UNDERWRITING PROFITABILITY by Becky Lathrop and Jon Persky Many agencies focus their efforts on new production and overall growth in order to achieve their objectives. Although this i...

The Definition Of Insanity: Does It Apply To Your Agency?

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THE DEFINITION OF INSANITY: DOES IT APPLY TO YOUR AGENCY? by Becky Lathrop It has been said that lsquo;attitude will be the deciding factor in your failure or success. ...

Interdependence Among Associations, Underwriters, And Agents

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INTERDEPENDENCE AMONG ASSOCIATIONS, UNDERWRITERS, AND AGENTS by Robert Larsen Symbiosis: any interdependent or mutually beneficial relationship between two or mor...

The 2011 Iso Homeowners: New And Improved

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THE 2011 ISO HOMEOWNERS: NEW AND IMPROVED Mary LaPorte The ISO updates to the HO policy took effect on May 1, 2011. The updates in the Homeowner coverage forms and related endorse...

Reaching Out To Sell Someone

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REACHING OUT TO SELL SOMEONE by Monica Langley If you think telemarketing is only a bunch of people yakking on the telephone, think again. It lets agents prospect for business from Rapid Ci...

You’Re Unique – So, Spread The Word!

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YOURE UNIQUE - SO, SPREAD THE WORD! by Maribeth Kusmeski If your agency were truly unique, your clients would be letting others know. Do they? If youre delivering...

Does Your Web Site Have People Saying ‘Wow!’?

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DOES YOUR WEB SITE HAVE PEOPLE SAYING lsquo;WOW!? by Maribeth Kusmeski These seven questions can help you evaluate the WOW! factor on your Web site: Does your sit...

Cultivate Relationships To Cultivate Sales

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CULTIVATE RELATIONSHIPS TO CULTIVATE SALES by Maribeth Kusmeski Cultivating relationships proactively is often an afterthought. Were just too busy trying to get through the workloa...

Social Networking: What’S Next?

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SOCIAL NETWORKING: WHATS NEXT? by Maribeth Kusmeski Youve spent the time and effort to develop your social media sites --now what? The premise of social media is t...

Release High-Value Content Through Social Media

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SEVEN STEPS FOR RELEASING HIGH-VALUE CONTENT THROUGH SOCIAL MEDIA by Maribeth Kusmeski Valuable content is the key to get and keep people interested in your social media sites. You can pu...

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